TORI captured the debut of PFL Africa 3 in Kigali, marking a historic expansion of mixed martial arts into East Africa. By capturing the dramatic transformation of the BK Arena into a world-class combat stage, TORI showcased Rwanda’s versatility as a host, proving that the city can pivot seamlessly between high-energy entertainment and elite global sports.

TORI capture the 21st edition of NBA Basketball Without Borders Africa for BK Arena, framing the venue as the central pipeline for elite youth talent. Our visual narrative established the arena as a professional-grade hub capable of hosting the global sports industry’s most prestigious development programs and rigorous training standards.

TORI developed the visual highlights for the historic FIFA Series 2026 at Amahoro Stadium. As Kigali became the only Member Association to host two separate groups, our storytelling was showcased across the venue’s digital platforms, bringing the global convergence of four confederations and the energy of the home crowd to the world stage.

TORI documented the inspiring stories of 220 young footballers at the FIFA Football Clinic at Amahoro Stadium. Our storytelling was showcased across the venue’s digital platforms, bringing the nerves, pride, and historic presence of H.E. Paul Kagame and FIFA President Gianni Infantino to a global audience.

Since December 2025, TORI has served as the lead narrative and content partner for the newly renovated Amahoro Stadium. By developing a comprehensive storytelling strategy for this 45,000-seat landmark, we are documenting its transformation into a world-class sports and entertainment epicenter, ensuring its digital presence matches its physical grandeur.

Since July 2025, TORI has been the strategic narrative partner for Zaria Court, driving the brand from its pre-launch phase to its current status as a premier African lifestyle hub. By crafting a unified storytelling strategy and leading end-to-end content production, we have reached over 1 million users and built a combined community of 20,000+ followers, defining the venue’s perception as a global destination for sport, culture, and community.

TORI documented the unique stories of music and advocacy at Move Afrika 2025, highlighting a world-class production. Our storytelling was showcased across BK Arena’s digital platforms, bringing the synergy between global icons like John Legend and Rwandan talent to a global audience while reinforcing the venue as a permanent continental hub for excellence.

TORI captured the evolution of the Giants of Africa Festival as it transformed from a sports-led initiative into a pan-African lifestyle movement across BK Arena and Zaria Court. Our storytelling was showcased across the venue’s digital platforms, bringing the "Borderless Africa" narrative to life through high-energy culture, fashion, and youth engagement for a global audience.

TORI produced the centerpiece fashion film and documentary screened at the inaugural Threads of Africa Fashion Show at Zaria Court. Our storytelling captured the "Borderless Africa" vision curated by Ramatu Ujiri, showcasing the intersection of elite African design and youth culture for a global audience.

TORI leads the digital strategy and content production for Mantis Epic Hotel & Suites, the Eastern Province’s premier destination for business and adventure. Our storytelling bridges the gap between the hotel’s world-class conference facilities and its role as a gateway to Akagera National Park, creating a cohesive digital identity for this 77-room luxury property

TORI led the pre-launch and official market entry for Rwanda’s first Mövenpick property. Through a comprehensive strategy encompassing consumer intelligence, PR, and influencer management, we built a thriving digital community before the doors even opened.

TORI captured the raw emotion and key moments of players selected to travel to Germany. From match footage to behind-the-scenes moments and player stories, we documented it all. This content was featured in the Bayern Munich documentary, showcasing the journey and excitement of the tournament.

TORI documented global phenomenon IShowSpeed’s visit to Kigali Sports City, capturing his authentic interactions with iconic landmarks like BK Arena, Zaria Court, and Amahoro Stadium. The coverage transformed a viral pop-culture moment into lasting brand equity, positioning Kigali’s venues as world-class destinations for international talent.

TORI memorialised Davido’s 5ive Alive Tour stop at BK Arena, marking a decade of evolution for both the artist and Kigali’s entertainment landscape. By framing the show as a significant cultural milestone rather than just a tour date, TORI highlighted the maturity of Rwanda’s event production capabilities and the deep, decade-long connection between the artist and his local fanbase.

Zaria Court Hotel is an 80-room urban lifestyle property affiliated with the Tapestry Collection by Hilton. As the primary agency since the launch phase in 2025, TORI manages the hotel's entire digital ecosystem—including strategy, PR, influencer management, and social media. Our work bridges the gap between globally recognized Hilton standards and the authentic African excellence that defines the Zaria brand.

TORI highlighted the powerful, emotional moments from players and fans at the FIBA Women’s Afrobasket tournament. Our storytelling, showcasing teams from across the continent, was shared on BK Arena’s social media platforms.

TORI told the unique & exciting stories of fan and artist moments at the Global Citizen Move Afrika event featuring Kendrick Lamar and The Sherrie Silver Foundation. Our storytelling was showcased across BK Arena’s digital platforms, bringing the energy and impact of the event to life.

TORI documented the historic 2025 UCI Road World Championships—the first to be held on African soil. By spotlighting BK Arena and the Radisson Blu Hotel & Convention Centre as the event's operational heart and iconic backdrops, TORI showcased Rwanda’s seamless capacity to host world-class sporting spectacles, cementing the nation’s status as a premier destination for global competition.

Kate Spade New York brought its "On Purpose" initiative to the forefront with the "Her Mind. Her Game. Her Style." event at Zaria Court. TORI was commissioned by the venue to capture this multi-layered gathering featuring Rwanda’s Minister of Sport and NBA Africa leadership.

TORI captured the essence of the Women Deliver 2023 Conference, telling the impactful stories of each venue’s activities. We brought the energy and significance of the event to life by highlighting BK Arena’s festive atmosphere and Radisson Blu Kigali’s educational, conference-style setting.

Since 2023, Brink and Rwanda’s Ministry of ICT and Innovation (MINICT) have partnered to accelerate technology-driven SRH ventures. TORI was commissioned as the primary creative partner to document the journey of Cohorts 1 and 2.

TORI worked with IKAZE PCO to co-design the concept and co -manage the execution of the FIFA Congress Dinner craft exhibition & registration in Kigali. The event showcased Rwanda’s culture, integrating local artisans and creatives, bringing the venue’s atmosphere to life with impactful content that celebrated both international diplomacy and local talent.

TORI documented the first-ever FIA Awards hosted in Africa, capturing the blue carpet, the awards ceremony, and the FIA Girls On Track event. The coverage showcased the significance of this historic moment for Rwanda and its growing influence in global motorsport.

TORI documented the powerful "Walk With Will" campaign, a 24-hour non-stop challenge led by wildlife photographer Will Wilson in partnership with Radisson Blu. From a heartfelt documentary to real-time highlight visuals, our storytelling amplified the mission to raise awareness and funds for Rwanda Cancer Relief, turning a personal journey into a nationwide movement.

TORI captured the inaugural Let It Fly Classic for Zaria Court, a landmark tournament bringing together sports, culture, and community empowerment. Through a cinematic highlight video and professional photography, our storytelling documented the energy of over 500 youth participants and the festival atmosphere that defined this first-of-its-kind event in Rwanda.

TORI serves as the strategic content and digital management partner for Park Inn by Radisson Kigali. By leading high-impact campaigns and managing their social platforms, we have modernized the hotel's digital presence, connecting its "vibrant and colorful" brand identity with a younger, experience-driven local and international audience.

TORI documented the memorable parts of Africa’s biggest awards festival for BK ARENA, featuring A-list artists such as DAVIDO, REMA, MUSA KEYZ, D’BANJ musicians and creative industry stakeholders.

The world-renowned Friends of Amstel (FOA) franchise returned to Kigali, choosing Zaria Court as its newest premier venue. TORI was commissioned to capture the vibrant atmosphere of this music-driven celebration.

Since 2021, TORI has been instrumental in helping BK Arena break into the Rwandan market, building a loyal community through captivating content and strategic marketing. By promoting over 60 concerts and corporate events, we’ve created engaging campaigns across videography, photography, and social media, reaching over 10 million users and growing a following of 70,000+ fans. Through this work, TORI has successfully turned BK Arena into a hub for exclusive events and offers, fostering lasting connections with the audience.

GO Muhazi is a specialized residential program supporting Rwanda’s most promising ag-tech founders. TORI was commissioned to document the week-long experience, which brought together farmers, policymakers, and funders. We captured the duality of the program: the "deep work" of lakeside workshops and coaching at Isano Lodge, and the high-stakes reality of field tours where ventures tested their solutions with local farmers. Our work provided a visual narrative of how innovation meets local realities to drive climate-smart agricultural growth.

In March 2026, Move Afrika returned to Kigali for its third consecutive year with Grammy® winner Doja Cat headlining a sold-out BK Arena. TORI was commissioned by BK Arena to handle the end-to-end content strategy, capturing the evolution of the tour’s mission: celebrating Africa’s creative economy and advocating for healthcare equity.

Since 2022, TORI has been the strategic creative partner for Radisson Blu Kigali, helping the iconic venue connect with a younger, digital-native audience. Through over 40 promotions and international conferences, our storytelling has reached 5+ million users, strengthening their local market presence and growing a community of 40,000+ followers.

TORI redesigned African Leadership University’s social media and web content strategy, focusing on authentic storytelling and brand alignment to boost student applications and admissions

TORI documented the inspiring journeys of BPN Rwanda’s entrepreneurs, capturing the emotional and transformative stories behind their businesses through a mini-documentary series.

TORI worked as an events consultant for IKAZE, co-designing unique event concepts, and playing a key supporting role in event planning and execution for both international and regional events.

TORI provided content coverage for the Giants of Africa Festival 2023 for BK Arena, capturing the energy of the festival through photography. We also contributed to event promotion via influencer marketing, amplifying the festival’s reach and showcasing Africa’s basketball culture to a global audience.

TORI worked with IKAZE to design event concept for UNLEASH Rwanda 2023 and manage the registration of over 1000 international participants.

TORI captured key moments at BK Arena during CHOGM 2022, including the closing concert and fashion show with Prince Charles and David Seaman, showcasing the vibrant atmosphere and high-profile performances.

TORI provided content coverage for Bestseller Foundation's Timeless Threads event, capturing the intersection of fashion and circular economy through photography, videography, and graphics, bringing the impact of sustainable fashion to life.

TORI supported Radisson Kigali with content creation at the Business of Conservation Conference (BCC) 2023. We captured key moments from high-profile discussions on conservation and business, amplifying Radisson’s involvement and solidifying the venue’s role as a leader in sustainable events.