Park Inn by Radisson Blu Kigali

TORI serves as the strategic content and digital management partner for Park Inn by Radisson Kigali. By leading high-impact campaigns and managing their social platforms, we have modernized the hotel's digital presence, connecting its "vibrant and colorful" brand identity with a younger, experience-driven local and international audience.

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Insight

In a competitive mid-scale market, a brand needs "personality" to drive loyalty. Our insight for Park Inn was to lean into the brand’s signature use of color and energy. By moving away from static corporate imagery and toward dynamic, lifestyle-focused content, we made the venue feel like the "pulse" of the city center.

Idea & Execution

Digital Management: We manage the day-to-day social media presence, ensuring the hotel’s 500-capacity event spaces and dining outlets remain top-of-mind for local event planners and travelers.

Campaign Strategy: We develop targeted digital campaigns for the hotel’s "Pool Bar" and "JJ Night Club," leveraging high-quality videography and photography to drive foot traffic and weekend bookings.

Influencer Integration: We manage influencer stays and collaborations that showcase the "Park Inn Experience" as accessible, fun, and modern.

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Impact

Digital Growth: Since October 2025, we have expanded the brand’s reach to over 260,000 users, significantly increasing digital visibility in the East African region.

Loyalty Conversion: Grew a collective following of 11,000+, turning casual observers into a dedicated community that engages with the hotel’s weekly activations.

Commercial Drive: The focus on lifestyle content resulted in a measurable increase in engagement for the hotel's F&B outlets, positioning the pool deck as a premier weekend destination.

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