TORI was commissioned by Radisson Blu & Kigali Convention Centre to drive the on-ground digital narrative during the prestigious Africa CEO Forum. Through high-end photography, cinematic videography, real-time social media management, and insightful delegate Vox pops, we positioned our client as the ultimate premium hospitality anchor for Africa’s most influential business leaders and policymakers.

Delegates don’t just experience a venue—they experience an ecosystem where multi-million dollar deals are made, relationships are forged, and continental priorities are shaped over coffee and in the corridors. Capturing this human side of the forum elevates a premium space into an active driver of continental business culture. TORI deployed an agile, high-caliber creative team to mirror the fast-paced energy of the forum. Rather than producing static event documentation, we embedded our crew across the complex to craft a dynamic, lifestyle-driven media narrative for Radisson Blu & Kigali Convention Centre.


To pull back the curtain on the delegate experience, we launched a series of interactive, on-the-ground Vox pops with the forum's attendees. By asking thought-provoking questions in real time, we connected the venue's premium environment with the vibrant insights of the people moving through it. Our end-to-end execution included:


By turning the lens toward the real human interactions taking place within the space, TORI successfully positioned Radisson Blu & Kigali Convention Centre as the heartbeat of the Africa CEO Forum. The real-time social media campaign significantly drove up the venue’s digital engagement and impressions across key regional markets. The dynamic Vox pops and high-end visual assets not only elevated our client’s corporate prestige throughout the two-day summit but created a powerful digital portfolio that cements their status as Africa's premier destination for mega-scale MICE events.
AFRICA CEO FORUM CONTENT: https://www.instagram.com/p/DYw8EcCt9ht/
