Zaria Court Kigali, Tapestry Collection by Hilton

Zaria Court Hotel is an 80-room urban lifestyle property affiliated with the Tapestry Collection by Hilton. As the primary agency since the launch phase in 2025, TORI manages the hotel's entire digital ecosystem—including strategy, PR, influencer management, and social media. Our work bridges the gap between globally recognized Hilton standards and the authentic African excellence that defines the Zaria brand.

Brand Architecture

Content

Social Media

Strategy

Photography

Videography

Zaria Court Kigali, Tapestry Collection by Hilton

Insight

A lifestyle hotel in a sports district needs to be more than a place to sleep; it must be a "cultural anchor." For Zaria Court Hotel, the insight was to leverage its proximity to BK Arena and Amahoro Stadium to frame the hotel as the "front row seat" to Kigali’s energy. By humanizing the luxury through influencer storytelling and strategic PR, we transformed a new hospitality entry into an immediate local and international favorite.

Idea & Execution

Narrative Custodianship: We manage the hotel’s digital perception, ensuring every campaign—from the rooftop lounge "The Jaro" to the "ZC Fitness" gym—reflects a premium, modern African identity.

Influencer & PR Management: We lead the hotel’s public relations and influencer strategy, curating partnerships that align with the brand’s "Tapestry" of unique, independent stories.

Activation Coverage: From high-stakes corporate dinners to high-energy post-concert celebrations, TORI provides end-to-end content production that keeps the brand at the center of the conversation.

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Impact

Market Dominance: In the months following the December 2025 launch, we reached over 600,000 unique users, establishing the hotel as a dominant player in the Kigali market.

Community Building: Cultivated a combined following of 12,000+ engaged fans, creating a loyal digital audience for the brand before it even reached its first anniversary.

Global Credibility: Successfully maintained Hilton’s global "Tapestry Collection" standards while rooting the brand in local culture, attracting both international business travelers and local tastemakers.

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