TIME100 Impact Awards

TORI was commissioned by the Kigali Convention Centre to document the prestigious TIME100 event. Applying our signature "humanizing" lens to one of the world’s most influential summits, we captured the intersection of global leadership and African excellence, producing a visual archive that moved beyond traditional event photography to tell a story of impact and legacy.

Content

Photography

Insight

High-level summits like TIME100 are often documented through a rigid, "press-pool" lens that can feel distant. For KCC, the insight was to use TORI’s signature style to make the event feel vibrant and alive. By focusing on the energy in the room rather than just the podium, we aimed to prove that the Kigali Convention Centre isn't just a space for meetings, it’s a stage where history is made and felt.

Idea & Execution

"TORI Style" Photography: We moved away from the "posed" aesthetic, opting for cinematic lighting, candid interactions.

Moments over Matches: Our team looked for the "unseen" moments, -the handshake in the hallway, the shared laugh between innovators, and the focused intensity of the delegates, creating a narrative that felt exclusive and intimate.

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Impact

Global Brand Alignment: By producing "TIME-standard" visuals, TORI helped align KCC’s brand with one of the most prestigious media entities in the world, reinforcing the venue's status as the "go-to" hub for top-tier global summits.

Narrative Elevation: The "TORI style" coverage allowed KCC to move away from dry, corporate reporting toward a lifestyle and impact-driven narrative that resonated with a modern, global audience.

Venue Prestige: The visual archive created for this event continues to serve as a powerful marketing tool for KCC, proving its operational and aesthetic readiness for the world's most demanding clients.

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Next Project

BK Arena

Since 2021, TORI has been instrumental in helping BK Arena break into the Rwandan market, building a loyal community through captivating content and strategic marketing. By promoting over 60 concerts and corporate events, we’ve created engaging campaigns across videography, photography, and social media, reaching over 10 million users and growing a following of 70,000+ fans. Through this work, TORI has successfully turned BK Arena into a hub for exclusive events and offers, fostering lasting connections with the audience.