Radisson Blu Hotel & Convention Center, Kigali
Since 2022, TORI has been the strategic creative partner for Radisson Blu Kigali, helping the iconic venue connect with a younger, digital-native audience. Through over 40 promotions and international conferences, our storytelling has reached 5+ million users, strengthening their local market presence and growing a community of 40,000+ followers.
Large-scale convention centers often struggle with a "corporate" perception that can feel distant from the local, younger demographic. For Radisson Blu Kigali, the insight was to bridge this gap by positioning the hotel not just as a place for business, but as a vibrant lifestyle hub. By shifting the focus from "facility" to "experience," TORI aimed to make the venue feel accessible, aspirational, and deeply connected to Rwanda's creative and social pulse.
TORI’s approach as a long-term partner has been to maintain a consistent, high-standard visual language across every touchpoint.
- Lifestyle Integration: We developed targeted campaigns that highlighted the hotel’s leisure offerings—dining, wellness, and social events—using a "human-first" lens to engage younger audiences.
- MICE Storytelling: For the 40+ international conferences hosted at the venue, we provided high-impact content that showcased the technical excellence and operational scale of the Convention Center, making it the preferred choice for global organizers.
- Strategic Social Growth: We managed and curated content that spoke directly to the local market, driving organic growth and building a community of over 40,000 followers across platforms.
- Responsive Coverage: From impromptu VIP visits to massive multi-day summits, our team has provided agile, real-time coverage that keeps the brand relevant in a fast-paced digital landscape.
Our three-year partnership has transformed Radisson Blu’s digital footprint into a powerful tool for market penetration.
- Market Expansion: By reaching 5+ million users, we’ve successfully introduced the Radisson Blu brand to a wider local demographic beyond its traditional corporate base.
- Brand Authority: The consistent quality of our content has reinforced the venue’s position as the leading hospitality landmark in Rwanda, synonymous with both global standards and local warmth.
- Commercial Success: Through 40+ successful promotions, our storytelling has directly contributed to increased foot traffic and brand loyalty, solidifying Radisson Blu’s status as a top-performing asset in the regional market.
