Brink GO Muhazi
GO Muhazi is a specialized residential program supporting Rwanda’s most promising ag-tech founders. TORI was commissioned to document the week-long experience, which brought together farmers, policymakers, and funders. We captured the duality of the program: the "deep work" of lakeside workshops and coaching at Isano Lodge, and the high-stakes reality of field tours where ventures tested their solutions with local farmers. Our work provided a visual narrative of how innovation meets local realities to drive climate-smart agricultural growth.
Scaling an ag-tech venture requires more than just capital; it requires a deep grounding in local realities. For TORI, the insight was to capture the "rhythm" of the GO Muhazi residential-the transition from quiet, reflective mornings on the lake to the active, challenging environment of the farm. By documenting the interactions between founders, the Ministry of Agriculture, and local farmers, our storytelling illustrated that scaling innovation is a human process of listening, testing, and reflecting.
Our strategy focused on a documentary-style approach that balanced the professional stakes of the program with the serene atmosphere of the retreat.
- Farmer’s Field Tours: We captured raw, authentic photography of ventures in the field, documenting the critical moment where technology is tested by those who use it most.
- Team & Founder Reflection: We used the natural beauty of Isano Lodge as a backdrop to capture the "quiet work"—the workshops, one-to-one coaching, and fireside conversations that define the retreat's impact.
- Stakeholder Engagement: Our visuals highlighted the presence of key partners like GIZ, Rwanda Green Fund, and the Ministry of Agriculture, showing the ecosystem of support surrounding these ventures.
- Atmospheric Visuals: We prioritized cinematic, natural-light photography and video to reflect the program's "slow down to move further" philosophy.
By documenting GO Muhazi, TORI helped turn a private residential into a public proof-of-concept for climate-smart innovation.
- Ecosystem Credibility: The content provided visual evidence of the rigorous testing and high-level mentorship founders receive, elevating the program’s reputation among international funders.
- Partner Alignment: The high-quality documentation served as a thank-you and a value-add for the multiple banks and government bodies involved, reinforcing the collaborative nature of Brink’s initiatives.
READ ON GO MUHAZI: https://www.linkedin.com/posts/hellobrink_four-insights-from-go-muhazi-activity-7389635191423647744-4hfG?utm_source=share&utm_medium=member_desktop&rcm=ACoAACTTUiwBVS8bgzIG8IlBLywi-aABsGqSZdU
