Kate Spade New York: Her Mind. Her Game. Her Style
Kate Spade New York brought its "On Purpose" initiative to the forefront with the "Her Mind. Her Game. Her Style." event at Zaria Court. TORI was commissioned by the venue to capture this multi-layered gathering featuring Rwanda’s Minister of Sport and NBA Africa leadership.
The true value of a sports facility is measured by the community it builds and the wellness it fosters. The Kate Spade "Her Mind. Her Game. Her Style." event served as a powerful validation of Zaria Court’s mission as a hub for both athletics and social progress. TORI’s insight was to move beyond standard event coverage, focusing on the deep-rooted "On Purpose" narrative that links Kate Spade’s supply chain in Masoro to the very infrastructure of the court itself.
Our strategy for Zaria Court focused on capturing the synergy between global leadership and local empowerment.
- Multi-Format Coverage: We delivered a high-energy highlight video and a curated photography set that balanced the prestige of the speakers-including the Minister of Sport and NBA Africa CEO-with the vibrant energy of the attendees.
- Real-Time Connection: We used short-form IG stories to capture the spontaneity and community spirit of the event as it happened, driving immediate engagement for the venue’s platforms.
- Impact-Led Visuals: Our storytelling highlighted the intersection of sport and vocational training, showing how community investments (like health centers and girls' clubs) manifest in physical spaces like Zaria Court.
By documenting the event for Zaria Court, TORI helped bridge the gap between global fashion and local social impact.
- Venue Identity: The coverage solidified Zaria Court’s reputation as a premier destination for high-level, impact-driven global events.
- Brand Synergy: Our work successfully illustrated the long-term commitment between Kate Spade New York and Rwanda, positioning the venue as the physical heart of that relationship.
- Empowerment Narrative: Beyond the visuals, the project archived a significant moment of progress for Rwandan women, preserving the stories of leadership, mental health, and community investment for future audiences.
HIGHLIGHT REEL: https://www.instagram.com/reel/DMlcMAnNJa2/&ved=2ahUKEwilk9eJqLGUAxWQVfEDHfuaIowQwqsBegQIGhAB&usg=AOvVaw3khvU6HDz4cIuvjz4WNYe5
